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 <\/p>\n

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 <\/p>\n

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 <\/p>\n

 <\/p>\n

\u8c50\u5bcc\u4eba\u751f\u7d93\u6b77\u3000\u70ba\u81ea\u5df1\u5275\u9020\u6a5f\u6703<\/strong><\/span><\/p>\n

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\"\"\u5f35\u66f8\u701a\u8207\u5b78\u751f\u5206\u4eab\u5982\u4f55\u638c\u63e1\u76ee\u6a19\u3002\uff08\u651d\u5f71\uff0f\u738b\u6021\u6587\uff09<\/span><\/p>\n

 <\/p>\n

\u52c7\u65bc\u9762\u5c0d\u7f3a\u9ede\u3000\u6301\u7e8c\u7cbe\u9032\u5b78\u7fd2<\/strong><\/span><\/p>\n

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\u00a0 \u00a0 \u00a0 \u00a0 \u5728\u52a0\u5165Levi\u2019s\u4e4b\u524d\uff0c\u4ed6\u4e5f\u66fe\u4efb\u8077\u65bc\u5916\u5546\u96c6\u5718H&M\u8207\u7cbe\u54c1\u96c6\u5718\u611b\u99ac\u4ed5\uff0c\u6b64\u6642\u4ed6\u5df2\u660e\u78ba\u4e86\u89e3\u5fc3\u4e4b\u6240\u56ae\u8207\u7406\u60f3\u6a23\u8c8c\uff0c\u6e05\u695a\u77e5\u9053\u81ea\u5df1\u559c\u6b61\u8207\u5927\u773e\u9032\u884c\u6e9d\u901a\uff0c\u800c\u975e\u91dd\u5c0d\u91d1\u5b57\u5854\u9802\u7aef\u7684\u516c\u95dc\u64cd\u4f5c\uff0c\u800cLevi\u2019s\u4e5f\u6b63\u662f\u4ed6\u8a8d\u70ba\u6700\u9069\u5207\u7684\u54c1\u724c\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u5f35\u66f8\u701a\u5206\u4eab\u81ea\u5df1\u7684\u8077\u6daf\u8def\u9014\u3002\uff08\u651d\u5f71\uff0f\u5ed6\u5a55\u665e\uff09<\/span><\/p>\n

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 <\/p>\n

 <\/p>\n

\u8ff7\u832b\u4eba\u751f\u3000\u5982\u4f55\u5efa\u7acb\u76ee\u6a19<\/strong><\/span><\/p>\n

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 <\/p>\n

 <\/p>\n

\u591a\u5143\u6642\u5c1a\u7522\u696d\u3000\u7522\u696d\u578b\u614b\u5927\u89e3\u6790<\/strong><\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0\u91dd\u5c0d\u516c\u53f8\u7684\u578b\u614b\u548c\u6642\u5c1a\u7522\u696d\u985e\u578b\u4f86\u8aaa\uff0c\u516c\u53f8\u540d\u7a31\u88e1\u51fa\u73fe\u7f8e\u5546\u3001\u6cd5\u5546…\u516c\u53f8\uff0c\u7d55\u5927\u591a\u6578\u90fd\u7a31\u4f5cBranch\uff08\u5206\u516c\u53f8\uff09\uff1b\u800c\u5728\u53f0\u7063\u6709\u92b7\u552e\u64da\u9ede\uff0c\u4ee3\u7406\u54c1\u724c\u884c\u92b7\u53ca\u92b7\u552e\uff0c\u4e0d\u8ad6\u662f\u672c\u571f\u3001\u6e2f\u5546\u3001\u5916\u5546\uff0c\u5247\u7a31\u4f5cFranchise\uff08\u4ee3\u7406\u5546\uff09\uff1b\u6388\u6b0a\u751f\u7522\u5546\uff0c\u5247\u662f\u64c1\u6709\u6b0a\u9650\u53bb\u4f7f\u7528\u54c1\u724c\u7684\u5546\u6a19\u548c\u8a2d\u8a08\u5546\u54c1\uff0c\u7d93\u904e\u7e3d\u516c\u53f8\u540c\u610f\u5f8c\uff0c\u4fbf\u53ef\u751f\u7522\u548c\u92b7\u552e\u3002\u6642\u5c1a\u696d\u7a2e\u985e\u4e5f\u5341\u5206\u591a\u5143\uff0c\u8b6c\u5982\u7cbe\u54c1\uff1aGucci\u3001Loewe\uff1b\u624b\u9336\uff1aOmega\u3001\u52de\u529b\u58eb\uff1b\u904b\u52d5\uff1aNike\u3001Puma\u3001Adidas\u2026\u2026\u3002<\/span><\/p>\n

\"\"\u5f35\u66f8\u701a\u5c0d\u6642\u5c1a\u7522\u696d\u7684\u4ecb\u7d39\u3002\uff08\u651d\u5f71\uff0f\u738b\u6021\u6587\uff09<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0\u4e0d\u53ef\u5426\u8a8d\u7684\u662f\uff0c\u76f4\u71df\u5546\u80fd\u63d0\u4f9b\u7684\u8cc7\u6e90\u8f03\u591a\uff0c\u5728\u9810\u7b97\u65b9\u9762\u4e5f\u6709\u8f03\u5927\u7684\u7a7a\u9593\uff0c\u5176\u80fd\u8207\u570b\u969b\u5408\u4f5c\u7684\u6a5f\u6703\u4e5f\u66f4\u591a\u3002\u540c\u6642\uff0c\u5f35\u66f8\u701a\u63d0\u9192\u672a\u4f86\u60f3\u5f9e\u4e8b\u884c\u92b7\u516c\u95dc\u7684\u5b78\u751f\uff0c\u6bcf\u7a2e\u516c\u53f8\u578b\u614b\u90fd\u6709\u5404\u81ea\u7684\u512a\u7f3a\u9ede\uff0c\u6c92\u6709\u4ec0\u9ebc\u662f\u6700\u597d\uff0c\u552f\u6709\u6e05\u695a\u81ea\u5df1\u60f3\u8981\u7684\uff0c\u624d\u80fd\u4e00\u6b65\u6b65\u88dc\u8db3\u7f3a\u4e4f\u7684\u7d93\u9a57\u3002<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0\u5728\u8077\u4f4d\u65b9\u9762\uff0c\u5f35\u66f8\u701a\u63d0\u5230\uff0c\u300c\u6642\u5c1a\u884c\u92b7\u300d\u662f\u4e00\u9580\u5305\u542b\u4e86\u8a31\u591a\u5206\u652f\u90e8\u9580\u7684\u9818\u57df\u3002\u8b6c\u5982\uff1a\u516c\u95dc\u884c\u92b7 (Public Relations, PR)\uff0c\u6db5\u84cb\u5c64\u9762\u975e\u5e38\u5ee3\uff0c\u5916\u8a9e\u3001\u5371\u6a5f\u8655\u7406\u80fd\u529b\u662f\u9019\u500b\u8077\u4f4d\u76f8\u7576\u91cd\u8981\u7684\u4e00\u74b0\uff1b\u793e\u7fa4\u884c\u92b7(Social Media)\uff0c\u76f8\u7576\u6ce8\u91cd\u654f\u611f\u5ea6\uff0c\u5728\u73fe\u4eca\u793e\u6703\u4e2d\u5982\u4f55\u7cbe\u6e96\u5730\u904b\u7528\u793e\u7fa4\u5e73\u53f0\uff0c\u70ba\u54c1\u724c\u9054\u5230\u6700\u9ad8\u66dd\u5149\u5ea6\uff0c\u662f\u793e\u7fa4\u884c\u92b7\u56f0\u96e3\u4e5f\u5438\u5f15\u4eba\u7684\u5730\u65b9\uff1b\u8996\u89ba\u9673\u5217(Visual Merchandising, VM)\uff0c\u9700\u5c07\u4e3b\u529b\u5546\u54c1\u64fa\u653e\u5728\u6700\u597d\u7684\u4f4d\u7f6e\uff0c \u540c\u6642\u4e5f\u9700\u5c07\u5546\u54c1\u7279\u8272\u4e00\u76ee\u4e86\u7136\u5730\u5448\u73fe\u51fa\u4f86\u3002<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u8af8\u591a\u7684\u8077\u4f4d\u662f\u7121\u6cd5\u5728\u4e00\u958b\u59cb\u4fbf\u5168\u90e8\u719f\u6089\u7684\uff0c\u5f35\u66f8\u701a\u76f4\u8a00\u81ea\u5df1\u5728\u6642\u5c1a\u696d\u5f85\u4e86\u4e8c\u5341\u5e74\uff0c\u4e5f\u53ea\u80fd\u7b97\u300c\u7a0d\u5fae\u719f\u300d\uff0c\u4ed6\u9f13\u52f5\u5927\u5bb6\u5f9e\u559c\u6b61\u3001\u6709\u8208\u8da3\u7684\u9818\u57df\u958b\u59cb\u5207\u5165\uff0c\u5373\u4fbf\u73fe\u5728\u77ad\u89e3\u7684\u53ea\u662f\u8868\u9762\uff0c\u4f46\u662f\u7576\u6a5f\u6703\u4f86\u81e8\u6642\uff0c\u9019\u5c31\u662f\u5c55\u73fe\u81ea\u5df1\u6700\u597d\u7684\u6642\u6a5f\u3002<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\u672a\u4f86\u5c31\u696d\u4e4b\u8def\u3000\u8a72\u600e\u9ebc\u505a\u6700\u597d\uff1f<\/strong><\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u8ac7\u5230\u672a\u4f86\u5c31\u696d\uff0c\u5f35\u66f8\u701a\u63d0\u53caAgency(\u4ee3\u7406\u5546)\u548cIn-house(\u54c1\u724c\u7aef)\u662f\u4e3b\u8981\u7684\u5169\u5927\u689d\u8def\u3002\u6211\u5011\u80fd\u5f9e\u5728Agency\u57f9\u990a\u7d2e\u5be6\u7684\u57fa\u672c\u529f\uff0c\u96d6\u7136\u6642\u5e38\u9700\u52a0\u73ed\u3001\u8d77\u85aa\u4f4e\uff0c\u4f46\u80fd\u5f9e\u548c\u5ba2\u6236\u63a5\u89f8\u7684\u904e\u7a0b\u4e2d\u66f4\u77ad\u89e3\u54c1\u724c\u5167\u5bb9\uff0c\u65e5\u5f8c\u6709\u6a5f\u6703\u4e5f\u80fd\u53d7\u5230\u5ba2\u6236\u6316\u89d2\u3002\u4ed6\u7b11\u8aaa\uff1a\u300c\u9032\u5165Agency\u5c31\u50cf\u9032\u5165\u5c11\u6797\u5bfa\uff0c \u96d6\u7136\u8f9b\u82e6\u4f46\u7d55\u5c0d\u4e0d\u80fd\u754f\u61fc\u300d\u3002In-house\u7684\u6a5f\u6703\u5247\u53ef\u9047\u4e0d\u53ef\u6c42\uff0c\u82e5\u662f\u5e78\u904b\u9047\u4e0a\u81ea\u5df1\u559c\u6b61\u7684\u7a7a\u7f3a\uff0c\u597d\u597d\u5be9\u8996\u5f8c\uff0c\u6beb\u4e0d\u7336\u8c6b\u548c\u5927\u81bd\u7d55\u5c0d\u662f\u4e0d\u4e8c\u6cd5\u9580\u3002<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0\u518d\u8005\uff0c\u8a31\u591a\u5927\u516c\u53f8\u6703\u900f\u904eLinkedin\u7cbe\u9078\u4eba\u624d\uff0c\u56e0\u6b64\u4ed6\u4e5f\u63d0\u9192\u5b78\u751f\u53ef\u4ee5\u958b\u59cb\u8457\u624b\u7d93\u71df\u81ea\u5df1\u7684Linkedin\u5c65\u6b77\uff0c\u53ea\u8981\u597d\u597d\u7d93\u71df\uff0c\u81ea\u7136\u80fd\u5728\u672a\u4f86\u67d0\u500b\u6642\u523b\u535a\u5f97\u9752\u775e\u3002\u540c\u6642\uff0c\u4ed6\u8868\u793a\u6e05\u695a\u4e86\u89e3\u5de5\u4f5c\u5167\u5bb9\u8207\u8a55\u4f30\u81ea\u5df1\u4e5f\u5f88\u91cd\u8981\uff0c\u547c\u7c72\u907f\u514d\u5e36\u8457\u904e\u5927\u7684\u671f\u671b\u548c\u5922\u9032\u5165\u516c\u53f8\uff0c\u624d\u767c\u73fe\u8207\u60f3\u50cf\u4e0d\u540c\u3002<\/span><\/p>\n

\"\"\u6f14\u8b1b\u6d3b\u52d5\u554f\u7b54\u74b0\u7bc0\u3002\uff08\u651d\u5f71\uff0f\u738b\u6021\u6587\uff09<\/span><\/p>\n

 <\/p>\n

\u00a0 \u00a0 \u00a0 \u6574\u5834\u6f14\u8b1b\u4e2d\uff0c\u5f35\u66f8\u701a\u4e0d\u65b7\u63d0\u5230\u300c\u8981\u52c7\u65bc\u505a\u5922\uff0c\u4f46\u8981\u8d70\u7684\u8e0f\u5be6\u300d\uff0c\u662f\u9019\u6a23\u7684\u7cbe\u795e\u4e00\u8def\u652f\u6301\u8457\u4ed6\u8d70\u904e\u4f86\uff0c\u800c\u4ed6\u4e5f\u5e0c\u671b\u80fd\u6301\u7e8c\u7cbe\u9032\u81ea\u6211\uff0c\u9010\u6f38\u5f80\u7406\u60f3\u7684\u76ee\u6a19\u9081\u9032\u3002<\/span><\/p>\n

\"\"\u5f35\u66f8\u701a\u5206\u4eab\u7d66\u5b78\u751f\u7684\u91d1\u53e5\u3002\uff08\u651d\u5f71\uff0f\u5ed6\u5a55\u665e\uff09<\/span><\/p>\n

\"\"\u6f14\u8b1b\u7d50\u675f\u5f8c\u8207\u5b78\u751f\u5408\u5f71\u3002\uff08\u7167\u7247\u4f86\u6e90\uff0f\u5fb7\u6587\u7cfb\u8fa6\u516c\u5ba4\uff09<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u8a18\u8005\u3000\u738b\u6021\u6587\u3001\u5ed6\u5a55\u665e\u3001\u838a\u660e\u6167\uff0f\u63a1\u8a2a\u5831\u5c0e   \u8f14\u5927\u4e4b\u8072\u8a18\u8005\u8207\u5f35\u66f8\u701a\u5728\u6f14\u8b1b\u5f8c\u9032\u884c\u63a1\u8a2a\u3002\uff08\u651d\u5f71\uff0f\u5ed6\u5a55\u665e\uff09 […]<\/p>\n","protected":false},"author":1,"featured_media":12967,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,55],"tags":[],"_links":{"self":[{"href":"https:\/\/www.fjucomm.com\/fjuvoice885\/wp-json\/wp\/v2\/posts\/12964"}],"collection":[{"href":"https:\/\/www.fjucomm.com\/fjuvoice885\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fjucomm.com\/fjuvoice885\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fjucomm.com\/fjuvoice885\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fjucomm.com\/fjuvoice885\/wp-json\/wp\/v2\/comments?post=12964"}],"version-history":[{"count":0,"href":"https:\/\/www.fjucomm.com\/fjuvoice885\/wp-json\/wp\/v2\/posts\/12964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fjucomm.com\/fjuvoice885\/wp-json\/wp\/v2\/media\/12967"}],"wp:attachment":[{"href":"https:\/\/www.fjucomm.com\/fjuvoice885\/wp-json\/wp\/v2\/media?parent=12964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fjucomm.com\/fjuvoice885\/wp-json\/wp\/v2\/categories?post=12964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fjucomm.com\/fjuvoice885\/wp-json\/wp\/v2\/tags?post=12964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}